I’m pretty sure the last thing I’d want to hear a consumer say…

March 27th, 2009

…in my commercial is that they’re just not cool enough to buy my competitor’s product.

Pointing out that you can buy a piece of crap PC for dirt cheap might help Microsoft sell some copies of Windows, buy viagra remedy but it’s not a very viable marketing strategy for the long run.

Entry Filed under: Observations

2 Comments Add your own

  • 1. Fuzz Martin  |  March 27th, 2009 at 12:19 pm

    That was the first thing I thought when I saw that, too. The second thing was, “wow, when did Apple get so big that Microsoft started mentioning them by name in their ads.” Score one for Apple.

  • 2. John  |  March 27th, 2009 at 4:19 pm

    Shades of certain conservatives talking about “the intellectual elite.”

    Just not SMART enough?

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