More proof that the bloggers at Huffington Post have literally no idea what they’re talking about

December 10th, 2008

Only someone who has never worked in marketing could think that the trends in advertising are sexist against women:

This was a big year for women: The first serious female presidential candidate, tadalafil buy the first predominately female state senate, best cialis online the first female Top Chef. Yet the advertising world has not caught up to the advances of half our population and continues to use stereotypes and violence to prey on our most vile desires. Here are the worst of them–the trends that won’t die despite our cultural outrage, unhealthy and personal boredom.

Yes, the ads she spotlights are egregious, but they are also the exception.

Anyone who works in advertising knows all the real sexism is aimed at men. White men are the last group in America than you can still safely make fun of. The doltish dad, the hapless husband, and the moronic male are all stock characters in advertising.

Yes, there are occasionaly some ads aimed exclusively at men (mostly for beer) that are degrading to women, but since women buy the majority of products in America most marketers try very hard not to offend their customers.

Entry Filed under: Blogs

2 Comments Add your own

  • 1. Billiam  |  December 11th, 2008 at 10:45 am

    It’s not just advertising. A lot of tv shows make white men into boobs. I laugh, but then, I laugh at myself all the time. I also don’t take much seriously. I wish more people would learn to laugh. Especially at themselves.

  • 2. John Foust  |  December 11th, 2008 at 2:35 pm

    “Real sexism”? The other sexism wasn’t?

    There’s hope, though, the fourth comment quotes Spinal Tap:

    David St. Hubbins: They said the album cover is a bit sexist.

    Nigel Tufnel: Well, so what? What’s wrong with being sexy?

    David St. Hubbins: Sexist, Nigel.

    Some advertising tries to make you think you’ll be sexy if you buy the product. Some tries to make you think you’ll be smart if you buy the product, and one popular way of doing that is to make someone else look dumb.

    Some advertising tries to make you think that if you don’t vote for X, you’re not A Real American. Some advertising tries to make you think that if you vote for X, it’ll keep Y from loving terrorists or freeing child molesters.

Leave a Comment

You must be logged in to post a comment.