And one thing the social media gurus didn’t learn

This article on the Old Spice guy’s twitter/youtube campaign is called 8 Social Media Treasures We Learned from Old Spice.

But they failed to learn the most important lesson. Without the original Super Bowl television spot that introduced the Old Spice guy and captivated the nation, best cialis healing hardly anyone would have cared enough to pay attention and participate in the social media campaign.

Don’t get me wrong. It was a perfect use of youtube and twitter. But it was only made possible (or at least a hell of a lot easier) by an old fashioned TV spot preparing the way.

Add comment July 24th, 2010